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Dayton Flyers’ Sweet Sixteen Return Inspires Big Spending

Chad Cooper

The Dayton Flyers are headed to Memphis Thursday—and so are a bunch of excited University of Dayton fans. The Flyers will play Stanford in the Sweet Sixteen after two upset wins in the NCAA men’s basketball playoffs last week, the first time in 30 years the Flyers have made it that far in the playoffs.


After a contract extension offered this week to head coach Archie Miller, the so-called “Cinderella team” is also inspiring some serious spending from its fan base.

Kaila Taton, marketing manager for the Flyer Spirit store on the UD campus, says they sold out of 600 Sweet Sixteen t-shirts in an hour Monday, and have thousands more on order.

“We’ve have a lot of people in the store, it’s never been a moment where there hasn’t been someone in the store,” she says.

And a local travel agent, Ideal Travel, is offering a package bus trip from Dayton for about $800 per person—although owner Leslie Gagne says there’s a key element not included in that package.

“The big challenge is the fact that we deal in just travel, not in game tickets,” she says.

Actual tickets to the game in Memphis are the hottest commodity—prices for resales on StubHub range from around $42 up into the thousands.

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