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Dayton-area marketing company to eliminate 60 positions

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An Illinois-based performance marketing agency will lay off 60 employees in its Miamisburg, Ohio branch, according to state records.

Amsive, issued a Worker Adjustment and Retraining Notification ( WARN) notice to the Ohio Department of Job and Family services on March 18 about the intended layoffs.

Most of the positions that will be eliminated by the layoffs are logistics and operations specialists, according to the WARN notice.

The notice also stated that bumping rights do not exist for these positions, and the employees are not represented by a union.

In a statement to WYSO, Amsive said the decision for the layoffs was driven by evolving market demands.

"While this decision was difficult, we believe it positions us to better serve our clients by leveraging additional capabilities, capacity, and scale in our other direct mail facilities, where we have been investing for growth," the statement read.

Layoffs for employees will begin on May 17. Amsive said these job losses are expected to be permanent.

Ngozi Cole is the Business and Economics Reporter for WYSO. She graduated with honors from Columbia University’s Graduate School of Journalism in New York and is a 2022 Pulitzer Center Post-Graduate Reporting Fellow. Ngozi is from Freetown, Sierra Leone.