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Stats + Stories: Just In Time For The Holiday Shopping Season - A Story About Online Marketing

Glenn Platt ​is the C. Michael Armstrong Professor of Network Technology & Management & Director of Interactive Media Studies at Miami University​​.
via Stats and Stories

WYSO is partnering with Stats and Stories, a podcast produced at Miami University.

It's holiday shopping season, which means that advertisements are even more pervasive than usual. Digital ads, in particular, seem to be everywhere. Whether they pop up while you're watching YouTube videos, checking your Fantasy Football team, or just appear in your Twitter Timeline, someone somewhere is trying to sell you something online. And they often rely on data you leave behind while browsing the web, in order to capture your attention. Digital marketing and the data behind it is the focus of this episode of Stats and Stories with Miami University's Glenn Platt, a Professor of Marketing and the C. Michael Armstrong Chair at Miami. He also serves as the Director of the Armstrong Institute of Foreign Directive Media Studies. Platt joins host Rosemary Pennington, regular panelist John Bailer, Chair of Miami's Statistics Department, and Richard Campbell, Chair of Media, Journalism and Film.  

Stats and Stories is a partnership between Miami University's Departments of Statistics and Media, Journalism and Film and the American Statistical Association. You can follow us on Twitter or iTunes. If you'd like to share your thoughts on our program, send your e-mail to statsandstories@miamioh.edu and be sure to listen for future editions of Stats and Stories where we discuss the statistics behind the stories and the stories behind the statistics.

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