Every day, more and more families throughout our region lose their homes because they have lost their job, or can’t afford unexpectedly larger mortgage payments. As unemployment increases, adjustable rate mortgages re-set and property values fall, homeowners at all ends of the economic spectrum find themselves facing the prospect of foreclosure. In Montgomery County alone more than 41,000 homes have been foreclosed in the last ten years, burdening neighborhoods and local governments with vacant properties that invite crime and lower property values even further.
In response to the crisis that is threatening our neighborhoods and cities, ThinkTV , in partnership with WYSO, is launching Facing the Mortgage Crisis, a community engagement initiative designed to connect area residents to trusted foreclosure prevention resources. Building on their role as public media organizations, ThinkTV and WYSO are working with a variety of community service organizations to connect those in need with those who can help. Commercial media partners, including the Dayton Daily News, WHIO Channel 7 and Cox Radio will help tell the story of the mortgage crisis and reach the broadest possible audience.
Facing the Mortgage Crisis launches June 15. Every day through August, ThinkTV will broadcast a series of 10 informative on-air spots, each one answering the questions most frequently asked by homeowners, such as, “Am I in danger of losing my home?” and “Can I get money to help make a payment?” The spots will feature United Way’s HelpLink 2-1-1 as the number to call for assistance.
In July, ThinkTV and WHIO-TV will simulcast an hour-long special, also called Facing the Mortgage Crisis. The program explores the issues closest to homeowners who are threatened with foreclosure, including how to negotiate with the lender if you’re in danger of missing payments, how to handle phone calls and notices from lenders, how to keep track of pertinent paperwork, and when to seek assistance. During the second half-hour of the program experts will respond to viewer calls and e-mail. E-mailed questions may be submitted in advance at email@example.com
. The program will also be rebroadcast on ThinkTV 16, as well as digital channels. In the weeks leading up to the broadcast, Cox Radio will air news reports and features.
ThinkTV’s public media partner WYSO will produce and broadcast Public Service Announcements in June and July. WYSO will also produce in-depth news features about the mortgage crisis in the Miami Valley. The news reports will air within the NPR programs “Morning Edition” and “All Things Considered.”
Three live call-in programs are scheduled for three Thursdays in July. The first will be on July 16th at 7pm following the popular business program Marketplace. An expert panel will answer questions relating to the issues of foreclosure, mortgage financing, scams to look out for and the agencies available in the local area for help. Advance emails may be submitted to firstname.lastname@example.org
, subject line “mortgage.”
Web content will support and reinforce broadcast efforts and will provide listeners with a forum for ideas, comments and feedback.
In order to inform WYSO’s reporting and planning, community partner meetings will be held. The date of the first meeting was Tuesday, June 2nd, at the WYSO studios in Yellow Springs.
Together, WYSO, WHIO-TV, Cox Radio and ThinkTV will provide a coordinated broadcast effort, supported by on-line resources and community events.
The Dayton Daily News, in collaboration with ThinkTV and WYSO will host the project’s culminating event: a panel discussion that explores the local impact of the mortgage crisis. The panel, to be scheduled in August, will be hosted by Dayton Daily News Editor Kevin Riley and made available for streaming on partner web sites.
Additional resources will be found on ThinkTV’s Facing the Mortgage Crisis Web site at www.thinktv.org