Underwriting on WYSO is good business. 

The “Halo Effect” in public radio is real – 72% of our listeners have a more favorable impression of a business when they learn that it supports public radio.  

Underwriting places your business, your product or your service in a unique position by clearly separating your brand from the clutter inherent in other forms of advertising.

WYSO has the most educated, influential and affluent audience in the Miami Valley. 85% of public radio listeners have taken direct action as a result of hearing sponsorship credits.
Underwriting with WYSO helps create new customers and new opportunities.

The WYSO Audience:

  • More than half have a household income of $75,000 or above; one third have a household income of $100,000 or more.
  • More than one half have a Master’s or Doctoral degree.
  • The WYSO audience is influential, more likely to participate in three or more public activities that demonstrate uncommon community engagement.

WYSO listeners are engaged, educated, and value their community.

To learn how our listeners can become your ideal clients contact Karen Bledsoe, Underwriting Director, at kbledsoe@wyso.org or (937) 769-1390.

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