Ahhhh, the 1970’s. A time when the music industry actually supported and promoted their artists. If an act was liked by their label they got all kinds of media pushes, like the one I’m writing about. Columbia records wanted to get the word out about the then young and up and coming rock band Aerosmith. They did so by dropping a television commercial for the group’s second album, Get Your Wings. Below is the TV ad.
The promotion of the album must’ve worked very well, because Get Your Wings sold three million copies. Columbia would give Aerosmith another television promo for a near future LP soon after this one. Promotion = awareness = sales. Current music execs should take note of that equation.
Did you buy Get Your Wings in 1974? Did you love it? Talk to me at grgsmmsjr@gmail.com.
