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Live From Everywhere? The American Radio DJ In An On-Demand World

iHeartRadio logo is seen during the Coldplay iHeartRadio Album Release Party at the iHeartRadio Theater Los Angeles on in Burbank, California. Streaming Live on Yahoo Screen and Clear Channel stations across the country.
iHeartRadio logo is seen during the Coldplay iHeartRadio Album Release Party at the iHeartRadio Theater Los Angeles on in Burbank, California. Streaming Live on Yahoo Screen and Clear Channel stations across the country.

iHeartMedia owns and operates 858 broadcast radio stations, serving more than 150 markets throughout the U.S. The company reaches over a quarter billion monthly listeners ​in America.

In January, news hit that iHeartMedia was reassessing its ability to adapt to the modern music industry. The company said that it plans to make “significant investments … in technology and artificial intelligence.”

However, its on-air DJs were caught off guard when they found out that the company’s restructuring plan didn’t include them.

Streaming platforms has ushered in the digital age of music where each person make their own playlists. What does that mean for the future of the on-air DJ in the united states?

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